What is Digital Marketing?
Digital marketing is the promotion of products or services using online channels like search engines, social media, websites, email, and apps. It involves strategies such as SEO, content marketing, paid ads, and analytics to reach targeted audiences, increase brand awareness, and drive sales in a measurable, cost-effective way.
Modules in Digital Marketing
SEO
SEM
SMM
| Day | Platform | Content Idea |
| Monday | Motivational Quote | |
| Tuesday | Product image post | |
| Wednesday | Youtube | Produvt video upload |
What is SEO?
SEO (Search Engine Optimisation) is the process of improving a website’s visibility on search engines to get organic (free) traffic.
What is social media marketing?
It involves promoting brands on platforms like Instagram, Facebook, and LinkedIn to engage audiences and grow reach.
What is PPC?
PPC (Pay-Per-Click) is a paid advertising model where you pay each time someone clicks on your ad.
How to do SEO
Step 1
Keyword Research
Step 2
On page SEO
Step 3
Of page SEO
Step 4
Reporting